Link building e-commerce website — Rad Paluszak // HuskyHamster

Radoslaw Paluszak, Husky Hamster’s CTO, continues to discuss common tactics in eCommerce link building. Link building still remains one of the most important ranking factors for Google. Fortunately for link builders, eCommerce’s product variety increases the content creation opportunities. Today, Radoslaw talks about link building for eCommerce websites.
About the speaker

Rad Paluszak

HuskyHamster

is a little camera shy

Rad Paluszak is a CTO at Husky Hamster - link building agency that built over 30k links for their clients and recently opened up their outreach link-building service to a larger audience. Rad who calls himself a Technical SEO Artist, is a search engine optimization expert with 11 years of experience and a long-time software architect. Rad spoke at major industry conferences (Chiang Mai SEO, Affiliate World Barcelona), led talks at many UK universities (Bristol, Warwick Business School), and appeared in worldwide webinars (SEMrush). He also worked with a variety of household brands, like Skyscanner, Prymat, Raiffeisen Bank. Rad specializes in working out technicalities that connect and leverage elements of SEO for the best performance of his client campaigns.

Show Notes

  • 02:02
    How link building for eCommerce differs from B2B and SaaS channels
    eCommerce sites offer a variety of products. This gives link builders additional ways to create interesting content and do blogger outreach.
  • 03:21
    eCommerce link building strategy
    The focus is on building links to category pages and blog content. Link building on blog content helps your site to build domain authority.
  • 06:38
    Using internal linking to build domain authority
    Internal link building enables SEOs to pass domain authority to their prioritized pages. So, its really about using the internal link to get those pages to rank higher.

Quotes

  • "Link building is slightly easier for eCommerce websites since they deal with more products. Link builders have additional ways to approach content creation, and then get bloggers to share." -Radoslaw Paluszak, Husky Hamster, CTO

  • "The money maker that pushes the needle for the eCommerce websites are categories. And information content on your blog." -Radoslaw Paluszak, Husky Hamster, CTO

  • "Blogs cant be monetized easily. But, from a link building perspective, it builds enormous authority towards your site." -Radoslaw Paluszak, Husky Hamster, CTO

  • "With internal link building, you can navigate and tunnel your link juice coming to one page, through internal links, to the pages that need to rank higher." -Radoslaw Paluszak, Husky Hamster, CTO

About the speaker

Rad Paluszak

HuskyHamster

is a little camera shy

Rad Paluszak is a CTO at Husky Hamster - link building agency that built over 30k links for their clients and recently opened up their outreach link-building service to a larger audience. Rad who calls himself a Technical SEO Artist, is a search engine optimization expert with 11 years of experience and a long-time software architect. Rad spoke at major industry conferences (Chiang Mai SEO, Affiliate World Barcelona), led talks at many UK universities (Bristol, Warwick Business School), and appeared in worldwide webinars (SEMrush). He also worked with a variety of household brands, like Skyscanner, Prymat, Raiffeisen Bank. Rad specializes in working out technicalities that connect and leverage elements of SEO for the best performance of his client campaigns.

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